Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns. However, it is important not to overuse email marketing.
With these in mind these are the advantages
– The costs of email marketing can be much lower than many other forms of marketing. No advertising fees, printing or media space costs. – Marketing list will be made up of people who have actively chosen to receive email communications from you. – You can send plain text, graphics or attach files, whichever suits your message best. – Email marketing can be used to reach large audiences or smaller targeted lists. – You can also segment your marketing list, so that your customers receive messages from you that they are interested in. – It’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. – Conversions and increased sales if you have a new promotion people can click on links and follow your call-to-action immediately. – You can evaluate the success of a campaign by using our web analytics software. This allows you to optimise future campaigns. – You can compare your results against others in your industry. There are many free email marketing benchmarking reports available. – Unlike telephone marketing, recipients can read your message at a time that suits them. – Email marketing is better for the environment than direct marketing by postal mail because nothing is printed. – Through automation you can trigger emails to be sent to customers based on an action they have performed on your website. – Through email marketing you can connect with customers in real-time. Using automated triggers, such as website activity, you can reach the right audience.
Our platform allow you to upload your contact list, create your own email template or use one of our templates. If you don´t have any contact list or you just need to promote you project, we have almost 9 000 investors in our contact list ready to be used.