SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results. This helps your website become more discoverable. When potential customers search terms related to your business they’ll have a better chance of discovering your website. With good SEO practices any person searching a keyword used by you might have a better chance your business. That’s the power of SEO ranking results without spend any money.
There are plenty of reasons to learn how to optimize for conversions and SEO but first you need to know how they work together to create a more productive website. In reality, though, your goals and Google’s are the same that is serve up the best possible content for your audience, create a positive website user experience and prioritize content that offers significant value. Google’s analyzing millions of websites, while you’re analyzing your specific audience’s behaviors.
Google uses more than 200 ranking signals to decide which pieces of content appear on the first page of the search engine results. The algorithm pays careful attention to signs that a particular web page will give searchers the information they seek. When you focus on SEO, you choose primary and latent semantic keywords related to search intent.
To optimize your website for conversions, your focus on guiding visitors toward a specific goal, whether it’s joining your email list or buying your token. Just like Google, you want to give your audience exactly what those consumers want. Knowing how to optimize your website for SEO and conversions simultaneously furthers both of those goals and creates a better relationship between your site and the search engines.
When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Our team will analyze all your website and make the right corrections to better performance and organic results.